Marketing Legalities 101


Did you know that you could be marketing illegally?

We really don’t want your downfall to be over something as simple as disclaimers or proper permissions.

Don’t freak out. I can help you.

The hardest part is the knowledge, which I can give right to you.

At the end of this – you’ll be confident that you’re protected..and who knows..maybe you can pay it forward with encouraging others to get protected!

Scroll down to see what you will learn!

How To - On Demand


What you will learn …


Email and Newsletter Marketing Legalities

Education and tips on how to use and implement newsletter marketing in your business legally


Website Legalities

Yes. Your website may not have the proper legalities in place. Quick checklist to help you.


Referral Fee Arrangements

Have you engaged in referral fee arrangements with other businesses? Don’t get busted by the FTC on this!


Using Client Testimonials In Marketing

Who knew this is regulated? Oh yes. Heavily. If no other lesson helps you – this is one you really need.


Fair Use Laws

Using intellectual property in your business marketing? Make sure you know the differences in Fair Use and commercial.


Commercial Licensing

Use this lesson to ensure you have the proper commercial licenses in place for marketing.


On-Demand Access includes…

Specialized Legal Education

State and Federal Legal Review

7 Videos from TheLawTog with 24/7 online access

Exclusive Educational Community Access


Join the thousands of photographers before you that have gone through these videos to ensure they are marketing legally!

This on-demand access provides the DIY steps to making sure your marketing is legal.  We will not provide any filing services or advisements.  All information is for educational purposes only and does not substitute for an attorney. TheLawTog® provides this general information to assist your knowledge when seeking legal counsel.  This on-demand access mirrors the Marketing Legality module in Marketing Madness.

How do I use the On Demand courses? 

Simple. Upon registration you’ll have 24/7 access through your TheLawTog my account.

You simply to go “My Purchased Courses” and select which one you are trying to access.

From there you will see: 

  • Introduction
  • Course Materials
  • Lessons
  • Videos
  • Access link to the exclusive community group

You can read all of the current terms here.

Here is a cliff notes for you:

  • No refunds/exchanges on digital products
  • There is an expiration date on email links – but you can log into to get your products
  • Don’t be a jerk – protect the intellectual property you just paid money for and don’t share!

I am a lawyer, but I’m not your lawyer!

The Brenke Group, LLC, doing business as TheLawTog® (“TheLawTog”) provides an online legal portal to help customers identify business and legal problems commonly encountered by individuals in the photography industry.  TheLawTog is not a law firm and does not and will not perform services performed by an attorney.  TheLawTog is NOT a substitute for the advice of an attorney.  Instead, TheLawTog provides templates to individuals who chose to prepare their own legal and/or business documents or submit templates to licensed attorneys for modification.  Communications between you and TheLawTog are protected by our Privacy Policy, but are not protected by any legal privilege, including the attorney-client privilege or work product doctrine.  TheLawTog cannot provide legal advice nor draft specific legal forms for a specific entity, individual or situation.  The legal forms and templates contained herein are for general use only.  TheLawTog cannot provide any kind of advice, explanation, opinion, or recommendation to you about possible legal rights, remedies, defenses, options, selection of forms or strategies.

While TheLawTog strives to keep its legal contract templates current, accurate and up-to-date, TheLawTog cannot guarantee that all the information available at (including related domains and subdomains) (the “Sites’), or information provided in templates and products obtained from TheLawTog, is current at all times or in all areas.  TheLawTog provides general documents we hope will be helpful to those of you who have chosen to complete your own legal documents.  While TheLawTog makes an effort to keep our legal documents current and updated, because the law is constantly changing and varies among jurisdictions, TheLawTog can in no way guarantee the effectiveness of its services, products or any materials in any particular jurisdiction.  Therefore, in all cases, especially those that are very particular or complex in nature, TheLawTog encourages you to seek the advice of a licensed attorney for your jurisdiction.

Nothing contained in the Sites or available through the products, materials and services of TheLawTog is intended to form an attorney-client relationship. Your interaction with TheLawTog in any capacity does not form such a relationship.  TheLawTog’s performance of services related to those offered through the Sites, information provided on the Sites, and products sold through the Sites likewise does not create an attorney-client relationship in any particular circumstance.

In addition, from time to time, TheLawTog may introduce you to licensed attorneys through various referral methods.  However, at no time is an attorney-client relationship fostered or created with TheLawTog due to these complimentary services, for which TheLawTog does not take any fee or engage in any profit-sharing.  Whether or not you choose to pursue such referral or related legal services is entirely your decision and is provided by TheLawTog only as a courtesy.

Finally, The Law Tog does not intend to create any attorney-client relationship and your use of TheLawTog’s Sites, templates and other services, products and resources does not create an attorney-client relationship.

If you have any questions about the nature of TheLawTog’s services or any of our terms or policies, please direct all questions to:
The Brenke Group, LLC.



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