Category

Pricing & Sales

Quick Legal Checklist: How to start a photography business- the right way!

Starting a photography business is exciting, but setting up business is so super important! We need to make sure you’re on the right path!   This high-level checklist is great EVERYONE.  The hobbyist considering going legal The newbie wanting a guide The advanced photographer running their yearly audit These are the steps you need to...
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Simplified and Organized Accounting Spreadsheets for Photographers

  Get simplified and organized with this “more than an accounting” spreadsheet for photographers!   These spreadsheets went through a multi-level process between photographers, lawyers and CPAs to get it right!  They also hold the key to viewing your business goals at a glance, as well as budget and expenses. The download comes with 7 main...
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Present Commercial Photography Quotes Professionally

When seeking Commercial Photography jobs such as headshots, environmental marketing images, or product shots, the proposal of your pricing and details should be outside of plain old text.   Commercial licenses are often quite a bit more of an expensive investment than standard portraiture, for this reason (and others) they demand a white-glove approach.  Check...
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How to price for commercial photography

Unlike personal portrait or retail photography, commercial photography should be approached differently.  Figuring up what to charge and quote for a commercial job can be stressful and overwhelming.   This article is to guide the process for the best quote possible. Keep in mind while going through the steps that each job, market, and factors...
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Preventing & Fixing Chargebacks In Your Photography Business

Credit and debit cards. They are easier for everyone…right? Riiiiight? Sure they offer a whole bunch of convenient perks, but they also come with a whole bunch of new things you have to consider not only as a business owner, but also as a consumer. For example, have you heard of a ‘chargeback’? Chances are...
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Should I charge my photography clients credit card fees?

Do you have any cash in your wallet right now? Probably not, or maybe it’s just a few dollar bills. And if you do, let’s go get coffee then come back to this legal mumbo jumbo. See, even lawyers can make jokes instead of it always being jokes ON us! Now what sounds easier, traipsing...
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Setting Client Expectations & Making Photography Sales (without selling)

In order to accurately set client expectations that result in sales, we need to set THE BIG PICTURE.Is that a client, or an unsuspecting victim? Want to know the number one most likely reason your clients aren’t buying wall art? I’d be willing to bet that it’s because they have no idea you sell it....
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6 Legal sales contracts photographers need

Often times, it is believed that the photographer/client relationship is governed by either a model release on its own or a contract and a model release.  However, there are many working parts to the legal tools that photographer’s need to protect their photography business. While use of all these documents may seem overwhelming, the goal is...
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4 Tips to making sales without being salesy

Getting clients in the door is only half the battle (although that one seems hard enough right?).   Once you have them liking you, your work, and you have delivered – it is time to sell, even if you’re not a salesy type person. Quite honestly, I hate sales. I’d rather help people, but I...
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7 Tips for simple, efficient, & profitable in-person sales

Do you want to work less, make more money, leave your clients more satisfied, and have your work beautifully and professionally displayed in their home? Doing your sales in-person is the most profitable way to run a portrait photography business.  With a professional (you) to guide them, clients are much more confident in purchasing larger,...
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Does pricing make you cry? Find out the steps to price for profit

So as many of you know we are a family of 5 – truly awesome. What isn’t so awesome is that I allowed myself to get out of shape during this. Like many of you, I made a resolution to get fit to feel better and keep up with my kids.  So I started a...
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When will I feel like I have achieved ‘success’?

I often hear “If I could just get my pricing under control I could be successful” Or “If I could just get some more clients in the door I could be successful” and it always makes me pause and think:  What does it mean to achieve “success”?   What I believe is wrong approach:  Just...
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3 Tips to control your business costs

The pricing game is becoming increasingly harder to fight as barriers to entry in the photography industry decrease. We’ve talked before about things you can offer to client to avoid this pricing game, but what about what you can do internally?   There are a variety of ways to avoid the price game but they all...
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After The Sale: Developing an accounting workflow for your photography business

We are all excited to make that big sale. Business is growing, your art is appreciated, and you are doing what you love. What most of us don’t love is the administrative (cough cough “recordkeeping”) side of business that comes with it. I agree! You should strive to make your financial recordkeeping as quick, thorough,...
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Sales Strategy Part 3: In Person Ordering with an Ipad + Preveal App Info

In-person ordering can be full of samples, organizing time to meet, and creating a presentation for clients.  As a mother of three running multiple businesses I need to be efficient and effective in my education of clients, ordering of products and delivering of my “sales” pitch.  I hate to say sales pitch and I explain...
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Top 5 tips for great in-person ordering experiences with your clients

The key to being successful is being able to support your business- and while you may have 500, 5,000, or 25,000 fans on Facebook, if you aren’t paying the expenses of your business and able to also pay yourself a decent wage, your business will flounder. In the end, you have to pay your bills,...
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Sales strategy: Using online galleries for efficiency & success

There are so many different sales, pricing, and marketing strategies on the market.  But which is the best for you?  It is good to start the discussion of these with examining the benefits an online gallery can provide to your business.  No matter if you do in-person ordering (which we will be talking about in coming weeks)...
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How not to be the Walmart of photographers

Last year I wrote a blog post that was essentially geared towards my clients that was a cry for them to value me.  That I was NOT the Walmart of photographers (Note: I used walmart as a susbstitution for large chain store studios, not a blast on Walmart photogs).   See the update and original here.  ...
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Should I sell digital files? Embrace the digital age or not?

A question I am frequently asked is “Does it bother you that clients only want digital files?”  My answer: No.   As a photographer and business owner it is imperative that we are in tune with what our market wants.  Notice I didn’t say ‘what our market demands’.  The client’s desires shouldn’t demand your business....
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When should I start charging? Pricing photography

This is a question I receive in my inbox on a regular basis.  My typical response is “it depends” and I know that doesn’t satisfy the reader who is awaiting a response.  Here are a few things that I personally believe should be evaluated and achieved prior to entering on the scene as a “professional”....
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4 tips on how to price your photography for success

Pricing is so overwhelming. You don’t want to overprice, or underprice or not price at all!  In fact, pricing can also be thought of as a marketing tool, you want it to work FOR you, not against you! Price is such a driving factor in today’s society when people select you as their photographer.    Remember...
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