Pricing & Sales

In-Person Sales Contracts For Protection

Whether you’re doing in-person sales, online virtual sales session or simply an online gallery – I’m sure you want to protect the sale (and that moneyyyyy!!) The goals of having different sales contracts in place are to set expectations with client inform client of all obligations protect the sale from buyers remorse, etc. legal relationship...
Continue Reading

Top 4 tools your photography business needs

  Strengthen & secure. Protect your biz + set expectations with clients using the Essentials Contract Bundle (click here)   Have you protected your images? Copyright registration is a very inexpensive yet super valuable protection for your images, blogs and other intellectual property.  Without registration, copyright protection is greatly lacking. (click here)   Be prepared. You need to...
Continue Reading

Top 9 Pricing and Sales Tips For Your Photography Business 

As we roll toward the end of the year, it is likely you are thinking about your plans for next year – your pricing and sales strategies in particular. Maybe you are considering how to implement your business plan so that you reach your business goals. We wanted to make sure you had our top...
Continue Reading

Quick Legal Checklist: How to start a photography business- the right way!

Starting a photography business is exciting, but setting up business is so super important! We need to make sure you’re on the right path!   This high-level checklist is great EVERYONE.  The hobbyist considering going legal The newbie wanting a guide The advanced photographer running their yearly audit These are the steps you need to...
Continue Reading

Simplified and Organized Accounting Spreadsheets for Photographers

  Get simplified and organized with this “more than an accounting” spreadsheet for photographers!   These spreadsheets went through a multi-level process between photographers, lawyers and CPAs to get it right!  They also hold the key to viewing your business goals at a glance, as well as budget and expenses. The download comes with 7 main...
Continue Reading

Present Commercial Photography Quotes Professionally

When seeking Commercial Photography jobs such as headshots, environmental marketing images, or product shots, the proposal of your pricing and details should be outside of plain old text.   Commercial licenses are often quite a bit more of an expensive investment than standard portraiture, for this reason (and others) they demand a white-glove approach.  Check...
Continue Reading

How to price for commercial photography

Unlike personal portrait or retail photography, commercial photography should be approached differently.  Figuring up what to charge and quote for a commercial job can be stressful and overwhelming.   This article is to guide the process for the best quote possible. Keep in mind while going through the steps that each job, market, and factors...
Continue Reading

Preventing & Fixing Chargebacks In Your Photography Business

Credit and debit cards. They are easier for everyone…right? Riiiiight? Sure they offer a whole bunch of convenient perks, but they also come with a whole bunch of new things you have to consider not only as a business owner, but also as a consumer. For example, have you heard of a ‘chargeback’? Chances are...
Continue Reading

Should I charge my photography clients credit card fees?

Do you have any cash in your wallet right now? Probably not, or maybe it’s just a few dollar bills. And if you do, let’s go get coffee then come back to this legal mumbo jumbo. See, even lawyers can make jokes instead of it always being jokes ON us! Now what sounds easier, traipsing...
Continue Reading

Setting Client Expectations & Making Photography Sales (without selling)

In order to accurately set client expectations that result in sales, we need to set THE BIG PICTURE.Is that a client, or an unsuspecting victim? Want to know the number one most likely reason your clients aren’t buying wall art? I’d be willing to bet that it’s because they have no idea you sell it....
Continue Reading

6 Legal sales contracts photographers need

Often times, it is believed that the photographer/client relationship is governed by either a model release on its own or a contract and a model release.  However, there are many working parts to the legal tools that photographer’s need to protect their photography business. While use of all these documents may seem overwhelming, the goal is...
Continue Reading

4 Tips to making sales without being salesy

Getting clients in the door is only half the battle (although that one seems hard enough right?).   Once you have them liking you, your work, and you have delivered – it is time to sell, even if you’re not a salesy type person. Quite honestly, I hate sales. I’d rather help people, but I...
Continue Reading

7 Tips for simple, efficient, & profitable in-person sales

Do you want to work less, make more money, leave your clients more satisfied, and have your work beautifully and professionally displayed in their home? Doing your sales in-person is the most profitable way to run a portrait photography business.  With a professional (you) to guide them, clients are much more confident in purchasing larger,...
Continue Reading

Does pricing make you cry? Find out the steps to price for profit

So as many of you know we are a family of 5 – truly awesome. What isn’t so awesome is that I allowed myself to get out of shape during this. Like many of you, I made a resolution to get fit to feel better and keep up with my kids.  So I started a...
Continue Reading

When will I feel like I have achieved “success”?

I often hear, “if I could just get my pricing under control, I could be successful” or “if I could just get some more clients in the door, I could be successful” and it always makes me pause and think:  What does it mean to achieve “success”?   What I believe is wrong approach: Just...
Continue Reading

3 Tips to control your business costs

The pricing game is becoming increasingly harder to fight as barriers to entry in the photography industry decrease. We’ve talked before about things you can offer to client to avoid this pricing game, but what about what you can do internally?   There are a variety of ways to avoid the price game but they all...
Continue Reading

After The Sale: Developing an accounting workflow for your photography business

We are all excited to make that big sale. Business is growing, your art is appreciated, and you are doing what you love. What most of us don’t love is the administrative (cough cough “recordkeeping”) side of business that comes with it. I agree! You should strive to make your financial recordkeeping as quick, thorough,...
Continue Reading

Top 5 tips for great in-person ordering experiences with your clients

The key to being successful is being able to support your business- and while you may have 500, 5,000, or 25,000 fans on Facebook, if you aren’t paying the expenses of your business and able to also pay yourself a decent wage, your business will flounder. In the end, you have to pay your bills,...
Continue Reading

Sales strategy: Using online galleries for efficiency & success

There are so many different sales, pricing, and marketing strategies on the market.  But which is the best for you?  It is good to start the discussion of these with examining the benefits an online gallery can provide to your business.  No matter if you do in-person ordering (which we will be talking about in coming weeks)...
Continue Reading

How not to be the Walmart of photographers

Last year, I wrote a blog post that was essentially geared towards my clients that was a cry for them to value me.  That I was NOT the Walmart of photographers (Note: I used Walmart as a substitution for large chain store studios, not a blast on Walmart photogs). See the update and original here. I...
Continue Reading

Should I sell digital files? Embrace the digital age or not?

A question I am frequently asked is “Does it bother you that clients only want digital files?”  My answer: No.   As a photographer and business owner it is imperative that we are in tune with what our market wants.  Notice I didn’t say ‘what our market demands’.  The client’s desires shouldn’t demand your business....
Continue Reading
1 2


  • Privacy Policy
  • Google Analytics

Privacy Policy

By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you). If you do not consent to the collection, use, disclosure and transfer of your information as described in this Policy (and any Privacy Notices that apply to you), you may not use this Site. If you have questions about this Policy, or any Privacy Notice, please contact us using the information provided below.

You can read our full policy here.

Google Analytics

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.