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Marketing

10 Tips to choosing packaging for your photography products

You’ve identified your brand.  Your marketing is spot on.  But you’re at a loss and overwhelmed by the mass amounts of packaging out there!  Here are 10 tips to choosing packaging for your photography products!   1. Quality The experience begins at the time the client contacts you and does not end when the photographs …

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Using Google Analytics to track your marketing

Using Google Analytics to track your marketing

Google Analytics is a very powerful internet monitoring service for your website. If you are a photographer, you should have a website or a blog. An internet presence is an extreme must in the Digital Photography Era. Monitoring and being able to adjust to what is happening with your blog or website is very important; Google Analytics gives you …

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5 Marketing strategies to maximize Facebook's potential

5 Marketing strategies to maximize Facebook’s potential

Since the changes done in recent months on Facebook, becoming visible and staying relevant is key to a successful marketing strategy using the popular social network. Improving the number of quality interactions with your fans is the best way to stay on the RADAR of your clients. Studies have shown that Facebook business pages have improved sales for …

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5 Things I wish I understood coming into business

5 Things I wish I understood coming into business

Today, I want to talk about five things I wish I had known (or understood) coming into business.   Keep business – BUSINESS. That being said, the bulk of my word-of-mouth referrals come from friends. I mean keep any business dealings with family/friends as business as possible.  Contracts. Deposits. Policies. All the same as your …

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Why your packaging should be consistent with your brand

We often talk a lot about marketing & branding over here on thelawtog.com blog. This week we’re going to go over the importance of carrying over your branding into your print packaging.   Why Package Imagine, you spend all this time dressing up your family, finding the right photographer, and expend a decent amount of …

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