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Marketing

The 2 faces of running a photography business

Positive and negative. Two sides of a coin.  Dr. Jekyll and Mr. Hyde. There are dichotomies all over life.  Running a photography business is no different when you’re trying to maintain the daily structure of business (you know that mundane boring accounting, contracts, marketing and other stuff?) while also being pulled to the photographic creative …

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Top 20 TheLawTog Articles for Your Photography Business

As we wind down the year here is a listing of the top 20 TheLawTog blog posts to help you get your business in gear for the New Year!   TheLawTog is the legal resource for photographers with photography contracts, live webinars, online education and exclusive email tips.    1. How to set up (or …

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Get more money without raising your photography prices!

  Sometimes you feel you just can’t increase your photography prices anymore.  It feels like the bubble has about burst and you just can’t do it.  After you’ve done your proper market analysis and have eliminated the idea of fear holding you back – move to looking at how you can make more money with what …

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10 Quick ways to get your business known in a busy world

10 Quick ways to get your business known in a busy world

Hey! So how’s your marketing going? Marketing. Never. Stops. It is downright exhausting. Sorry to be the bearer of bad news. Especially since I retired my online marketing course last year. Man, I’m full of bad news today huh? The good news is that marketing doesn’t have to be hard and you haven’t missed out. …

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5 steps to bringing in the RIGHT Senior clients

5 steps to bringing in the RIGHT Senior clients

The senior portrait industry is extremely competitive.  I hear every day how frustrated photographers are with getting more of the right senior clients in their door.  They feel like the competition is fierce, and that seniors are happy just having their friends photograph them. What they are missing is that first and foremost, they must …

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Choosing between Facebook promoted posts and ads

Facebook has started changing things up, between their Terms of Service and Contest Rules, but this past year they’ve unveiled new ways for business pages to market to their audiences – beyond the news feed and other creative ways we must use to get seen.  Two paid methods of exposure are advertisements and promoted posts. …

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Top best FREE resources for photographers

We’ve talked a bit about how to avoid the pricing game and controlling business costs but how else can you stay competitive without losing your profit margin?  Easy!  Seek out some of the best resources available to you free of charge!  Now…I am a big advocate of normally you get what you pay for.  For …

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Top 10 reasons why I'm switching from discs to flash drives for photographers

Top 10 reasons why I’m switching from discs to flash drives for photographers

Flash drives are the wave of the future! Really! (Aren’t sure whether to offer digital files, check out this post Embracing the Digital Age or Not?). Making this jump is exciting and completely new!   Top 10 Reasons why I’m switching from discs to flash drives Good for marketing incentives for return clients (X $$ …

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How to do an end-of-year review and get ready for the next year

The year is just about over folks. Did it stink? Did it rock? Was it just ok? It’s time to start thinking about tax deductions (See: The Ultimate Tax Deduction Purchase Guide for Photographers), organizing for the next year, and getting your butt in gear.  Reviewing the previous year will help one identify where the …

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5 Tips to giving great end-of-year client gifts

At any time of year, a “Thank You” is the best marketing tool you can have…if you are sincere and thoughtful.  There’s more than just giving a gift though when running a business. The end-of-year client gift extends and completes the entire photography experience for the clients. It is crucial to put some thought into the …

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5 Tips to turning busy season clients into slow season clients

5 Tips to turning busy season clients into slow season clients

As if one more thing needs to be added to a photographer’s plate during busy season right? Believe it or not, this is PRIME TIME to be cultivating the clients you already have.  Marketing and business require a constant evaluation of return on investment for all activities.  Investment includes time and money.  As small business …

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Takes two to tango marketing and sales for your photography business

Takes two to tango: marketing and sales for your photography business

You love photography.  You do it well.  You are motivated.  You are legit.  Now what?  The interplay between marketing and sales is not necessarily intuitive for everyone, but here are a few ideas to get started thinking about how YOU are going to put yourself out there! Marketing can be thought of as the courtship of …

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3 Easy ways to market your photography business on pinterest

3 Easy steps to market your photography business using Pinterest

What is Pinterest? Pinterest (www.pinterest.com) is an ever-growing and popular social media site where users can virtually “pin” their favorite images, articles, tips & tricks to their “boards”. Users follow each other allowing your pins to go viral as your friend list grows. Let’s get into the fun stuff next!     Step 1: Get …

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