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Marketing

Understanding Model Releases: What They Are and Why You Need to Use Them

Running a photography business can be complex. Why would you need a model release? I mean, after all, you own the copyright to the images, that means you can do whatever you want, right? No, actually it is unlikely you have completely free rein. Let me ask you some questions: Do you use images of …

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What to do when a client enters your professional photo in a contest or submits to a magazine or newspaper

What to do when a client enters your professional photo in a contest or submits to a magazine or newspaper

Sometimes, you have a client who is so excited and proud of the work you have created capturing them, their family, or their life, that they submit your images to a contest or to a magazine or newspaper for publication. They may not have ill intent, but nevertheless, you open a publication only to find …

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What happens to the commercial license of my images if that business is sold?

What happens to the commercial license of my images if that business is sold?

A situation that is more common than you might expect occurs when a business is bought or sold. A question that arises in this situation is as follows: If I license commercial use of my photographs to a business & the business is sold, is that commercial use license part of the business sale? Businesses …

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How to build business affiliations for your photography business

Have you ever noticed when you’re out in public that crowds tend to gather?  Traffic backs up for no reason in certain spots? This is because humans are creatures who naturally want and gravitate towards companionship. To be around the group and others – even if subconsciously. If you look around the world you’ll see natural pairings and companionships in …

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Quick Legal Checklist: How to start a photography business- the right way!

Starting a photography business is exciting, but setting up business is so super important! We need to make sure you’re on the right path!   This high-level checklist is great EVERYONE.  The hobbyist considering going legal The newbie wanting a guide The advanced photographer running their yearly audit These are the steps you need to …

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Legalities of using quotations from published works that are in public domain

Legalities of using quotations from published works that are in the public domain

Oh, you really want to use that cute quote to accompany one of your photographs? Or you’re looking to create a product for your studio or your e-commerce store? But can you just use any quote you like? Is it okay if you make sure you attribute the quote to the person who said it …

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If your website doesn’t do this, you’re probably losing visitors

This article is from one of our affiliates, Jenika McDavitt, from Psychology for Photographers.    Let’s talk about cookies for a second. I’ve been on a quest for the perfect sugar cookie recipe for years now.  Recipes that differ only slightly can produce dramatically different results, so knowing which recipe to try next out of …

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Mow Your Lawn At the Right Time – A Critical Marketing Tip for Photographers

Mowing your lawn (read: marketing your business) is more than having the right equipment, it is also about timing, nurturing and engaging. If you recall the story about my neighbor who insists on mowing a dead lawn – and obviously the lawn isn’t going to come back green unless he changes his approach, including the …

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5 Keys to marketing your photography business (easily and effectively)

Marketing is not just getting clients to your door.  It is the entire experience from the sales copy output, to the communication with an inquiry, all the way through requesting clients to refer you to their friends.  Getting your arms around key aspects to marketing can help make the entire process a little less daunting …

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Present Commercial Photography Quotes Professionally

When seeking Commercial Photography jobs such as headshots, environmental marketing images, or product shots, the proposal of your pricing and details should be outside of plain old text.   Commercial licenses are often quite a bit more of an expensive investment than standard portraiture, for this reason (and others) they demand a white-glove approach.  Check …

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