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Business

4 things to include in pre consultations with potential clients

4 Things to include in pre-consultations with potential clients

Business doesn’t rest solely in the shooting and delivery of product for photographers. Marketing and pre-consultations are a part of the cost of doing the business, as well as a critical aspect of retaining business. Without these being incorporated consistently into the business workflow, there is potential for miscommunication and lost business through failed client …

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Using Google Analytics to track your marketing

Using Google Analytics to track your marketing

Google Analytics is a very powerful internet monitoring service for your website. If you are a photographer, you should have a website or a blog. An internet presence is an extreme must in the Digital Photography Era. Monitoring and being able to adjust to what is happening with your blog or website is very important; Google Analytics gives you …

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5 Marketing strategies to maximize Facebook's potential

5 Marketing strategies to maximize Facebook’s potential

Since the changes done in recent months on Facebook, becoming visible and staying relevant is key to a successful marketing strategy using the popular social network. Improving the number of quality interactions with your fans is the best way to stay on the RADAR of your clients. Studies have shown that Facebook business pages have improved sales for …

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