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Business

Video: Reopening Your Photography Business After COVID-19 Shutdown

TheLawTog® presents a quick COVID checklist with legal and business tips to help limit your liability + inspire confidence in your photography clients. View the entire COVID-19 Specific landing page at : www.thelawtog.com/covid/
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Quick tips to protecting your studio from violence during riots

Is your small biz in an area with violence and riots? As a small biz attorney, rec to my clients. ⭐️ Don’t try to defend your business with violence -don’t care about justifiable defense of property or self. Remove yourself. Life > property #thread— Rachel Brenke, Biz Strategist & IP Lawyer (@RachelBrenke) May 31, 2020
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We Support Black Lives Matter.

At TheLawTog® we believe that Black Lives Matter and we still be working to provide resources for photography businesses to help amplify black voices and stand up for racial injustice in the United States. Check our blog and social media for resources.
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As Seen: Rachel Brenke quoted in Forbes on wedding contracts

Due to the Covid-19 pandemic, small businesses have been greatly impacted. This especially includes wedding vendors such as florists, caterers, cake designers and photographers.  Forbes reached out to Rachel Brenke for legal advisement to vendors facing cancellations of weddings and the associated legal contracts.  This quote isn’t the full analysis or discussion but gives a...
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What is a force majeure provision in a photography contract?

Force Majeure clause is a provision in a contract that excuses a party from not performing its contractual obligations that becomes impossible or impracticable, due to an event or effect that the parties could not have anticipated or controlled. View our a la carte force majeure provision here.
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As Seen: The Photo Opp Podcast + Rachel Brenke – Ensuring Stability in Your Photography Business

Megan Breukelman recently invited Rachel on her podcast, The Photo Opp Podcast. They talked about issues photographers face in their businesses and especially are facing now amid the COVID-19 crisis.   “The number one problem in legal issues that photographers face is lack of communication or miscommunication with clients.” Rachel Brenke   Key points to...
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COVID-19 and Your Photography Business

FOR A MORE IN-DEPTH LOOK PLEASE LISTEN TO MY PODCAST HERE. With all the news today about the coronavirus (COVID-19), more and more questions are arising about how it will affect our photography businesses and how we can contractually protect ourselves. This article, which we will strive to keep updated as circumstances change, evaluates how...
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As Seen: The Profitable Photographer + Rachel Brenke – Contracts and Legalities

Recently, Luci Dumas from The Profitable Photographer invited Rachel to her podcast to talk about the legal aspects of photography businesses.  This episode was packed full of good information, so get your pen and paper ready and be prepared to take lots of notes!   Key things to listen for: importance of protecting your name...
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The Ultimate Black Friday List for 2019 Photography Deals

What’s more exciting than pumpkin pie & mac n’ cheese?!  A good ol’ Black Friday sale that HELPS you in business!   This year we have 15% off EVERYTHING in the store! That’s everything in our store that will help you this new year such as: contracts, copyright infringement kit, education courses and so much...
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3 Ways to Fix How You’re Doing Instagram

I think you know this, right? Likes & Followers on Instagram? They don’t equal sales. 10,000 followers is not the same as $10,000 in cash. Matter of fact, there are many people on Instagram with 10,000 followers who are not making any money at all. Some people are even paying for the privelege of being...
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How a Studio Management System Can Change Your Life

Running a photography business is hard. There are so many moving parts and so many balls to juggle at any given time. And at the end of the day, most of us just love taking photos. It’s no secret that creative rock stars are often challenged by the discipline required to make sure that all...
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The Mean Green Viral Legal Machine

So, we’ve seen it go viral in the photography industry. The cute Christmas photographs with the mean green guy. Super cute photos? Sure. Super cute cease and desist received? Not so much. There is major upheaval in the photography community the last few weeks about legal issues surrounding these photographs, the legal rights and what...
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5 Super Simple Ways to Get Your Images to POP!

Feel like your images have been falling a little flat lately?  Not getting that POP you’d hoped for? Don’t stress! There are some really easy fixes that you can do today to give your photos that pop you’d hoped they’d have.  Here are 5 super simple ways you can make that happen both before you...
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5 Tips for Better Lead Generation

Lead generation should be something every photographer is testing on a regular basis. For example, a popup on your website is something that you might have to see. But trust me, they work. What kind of popup is ideal, though? Let’s dive into that with 5 tips for better lead generation.   Test Everything The...
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It’s Rachel’s Yearly Birthday Bash and You’re Invited! Giveaway + Discount

Enter to Win!!!  Click Here! Giveaway Prizes $200 store credit – TheLawTog  Rachel Brenke Book set including The Laundry List, Dirty Laundry + Sugar Snaps (A $59.97 Value) – Rachel Brenke  The Complete Library of Psychology for Photographers Courses | Irresistible Website, Irresistible Words, Irresistible You + an Invitation to Annual Virtual Retreat (A $557 Value)...
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As Seen: Mistakes Make Magic Podcast + Rachel Brenke – How to Avoid Strategic Leaks and Legal Potholes

Last November, Catherine Guidry from Mistakes Make Magic invited Rachel to talk about legal issues in our businesses that we need to be aware of.     Key points to listen for: Rachel’s entrepreneurial path She says it all the time: “You never have an issue until you have an issue!” Rachel explains what she...
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3 Risks every photographer faces on the job: How photography insurance can work for you

As a photographer, you have the creative freedom to capture precious moments for your clients and meet new people along the way. While you have a say on the camera equipment being used, props, and lighting, there are some things that are completely out of your control. Whether you take on short-term events or you...
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Dangers of Self-Drafting a Contract When You’re Not a Lawyer

Danger ahead. We see it all the time. Entrepreneurs and business owners just like you, reluctant to call a lawyer for advice on contracts. After all, can’t you just do it yourself, like the other parts of your business that you’ve DIY’ed? Well, you can try, but that doesn’t mean you should. So, what are...
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Top 12 Tips for your Photography Website

You have your business license, insurance, and everything else you need to be legal. You set up your Facebook page and invited all of your friends and portfolio clients.  Now, you are wondering, “Do I really need a website?”  Yes, yes you do!  Facebook is great for showing your favorite session photos and quickly reaching...
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Understanding Model Releases: What They Are and Why You Need to Use Them

Running a photography business can be complex. Why would you need a model release? I mean, after all, you own the copyright to the images, that means you can do whatever you want, right? No, actually it is unlikely you have completely free rein. Let me ask you some questions: Do you use images of...
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Top 5 ways to be more efficient in your business

You are looking for ways to be more efficient in your business. We’re not mind-readers, even though we’re awesome. Just like you, we are looking for ways to be more efficient in your business.   Here are 5 ways you can learn to be more efficient in your photography business: 7 Ways photographers can utilize...
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