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Informational Topics

Protests, Photography & Your Rights [A Compiled Resource]

With the increased Black Lives Matter protests popping up all over the United States we understand that many of you want to participate in a variety of ways. This resource, which we will aim to keep updated, will help to provide information on protest safety, your protesting rights and rights to photograph these events. Please...
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[Update] Paycheck Protection Program for Photographers

The Paycheck Protection Program is a great program under the CARES Act to help small businesses. Here is the most recent update from our recommended CPA – Andrew Jordan. PPP Forgiveness JPCA 6-4-20 from Jordan CPA Services on Vimeo.
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Video: Reopening Your Photography Business After COVID-19 Shutdown

TheLawTog® presents a quick COVID checklist with legal and business tips to help limit your liability + inspire confidence in your photography clients. View the entire COVID-19 Specific landing page at : www.thelawtog.com/covid/
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Quick tips to protecting your studio from violence during riots

Is your small biz in an area with violence and riots? As a small biz attorney, rec to my clients. ⭐️ Don’t try to defend your business with violence -don’t care about justifiable defense of property or self. Remove yourself. Life > property #thread— Rachel Brenke, Biz Strategist & IP Lawyer (@RachelBrenke) May 31, 2020
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We Support Black Lives Matter.

At TheLawTog® we believe that Black Lives Matter and we still be working to provide resources for photography businesses to help amplify black voices and stand up for racial injustice in the United States. Check our blog and social media for resources.
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As Seen: Rachel Brenke quoted in Forbes on wedding contracts

Due to the Covid-19 pandemic, small businesses have been greatly impacted. This especially includes wedding vendors such as florists, caterers, cake designers and photographers.  Forbes reached out to Rachel Brenke for legal advisement to vendors facing cancellations of weddings and the associated legal contracts.  This quote isn’t the full analysis or discussion but gives a...
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What is a force majeure provision in a photography contract?

Force Majeure clause is a provision in a contract that excuses a party from not performing its contractual obligations that becomes impossible or impracticable, due to an event or effect that the parties could not have anticipated or controlled. View our a la carte force majeure provision here.
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As Seen: The Photo Opp Podcast + Rachel Brenke – Ensuring Stability in Your Photography Business

Megan Breukelman recently invited Rachel on her podcast, The Photo Opp Podcast. They talked about issues photographers face in their businesses and especially are facing now amid the COVID-19 crisis.   “The number one problem in legal issues that photographers face is lack of communication or miscommunication with clients.” Rachel Brenke   Key points to...
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COVID-19 and Your Photography Business

FOR A MORE IN-DEPTH LOOK PLEASE LISTEN TO MY PODCAST HERE. With all the news today about the coronavirus (COVID-19), more and more questions are arising about how it will affect our photography businesses and how we can contractually protect ourselves. This article, which we will strive to keep updated as circumstances change, evaluates how...
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As Seen: Reframe Success + Rachel Brenke – The Importance of Protecting Your Business

Christine Tremoulet invited Rachel on her new podcast to talk about contracts and copyrights. Get a pen and paper ready! This episode was chock-full of information you will want to have.   Key things to listen for: Why we need contractsHow to use contracts to increase buyer confidenceThe importance of understanding the contracts you are...
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As Seen: The Profitable Photographer + Rachel Brenke – Contracts and Legalities

Recently, Luci Dumas from The Profitable Photographer invited Rachel to her podcast to talk about the legal aspects of photography businesses.  This episode was packed full of good information, so get your pen and paper ready and be prepared to take lots of notes!   Key things to listen for: importance of protecting your name...
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Reasons to NOT DIY your LLC set-up

Previously aired in TheLawTog® Facebook Group– come join us! https://www.facebook.com/groups/lawtog/ -What an LLC is -How you set up -Why paying Incfile/Legal zoom or just the state to do it isn’t enough! Resources: https://thelawtog.com/top-7-answers-to…/ https://thelawtog.com/5-reasons-photo-…/ https://thelawtog.com/product/diy-llc/ https://thelawtog.com/bizrevamp-reg/ Transcript: Rachel Brenke with TheLawTog. I wanted to do a real quick video on some of the top questions...
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The Ultimate Black Friday List for 2019 Photography Deals

What’s more exciting than pumpkin pie & mac n’ cheese?!  A good ol’ Black Friday sale that HELPS you in business!   This year we have 15% off EVERYTHING in the store! That’s everything in our store that will help you this new year such as: contracts, copyright infringement kit, education courses and so much...
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3 Ways to Fix How You’re Doing Instagram

I think you know this, right? Likes & Followers on Instagram? They don’t equal sales. 10,000 followers is not the same as $10,000 in cash. Matter of fact, there are many people on Instagram with 10,000 followers who are not making any money at all. Some people are even paying for the privelege of being...
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How a Studio Management System Can Change Your Life

Running a photography business is hard. There are so many moving parts and so many balls to juggle at any given time. And at the end of the day, most of us just love taking photos. It’s no secret that creative rock stars are often challenged by the discipline required to make sure that all...
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The Mean Green Viral Legal Machine

So, we’ve seen it go viral in the photography industry. The cute Christmas photographs with the mean green guy. Super cute photos? Sure. Super cute cease and desist received? Not so much. There is major upheaval in the photography community the last few weeks about legal issues surrounding these photographs, the legal rights and what...
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5 Super Simple Ways to Get Your Images to POP!

Feel like your images have been falling a little flat lately?  Not getting that POP you’d hoped for? Don’t stress! There are some really easy fixes that you can do today to give your photos that pop you’d hoped they’d have.  Here are 5 super simple ways you can make that happen both before you...
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5 Tips for Better Lead Generation

Lead generation should be something every photographer is testing on a regular basis. For example, a popup on your website is something that you might have to see. But trust me, they work. What kind of popup is ideal, though? Let’s dive into that with 5 tips for better lead generation.   Test Everything The...
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It’s Rachel’s Yearly Birthday Bash and You’re Invited! Giveaway + Discount

Enter to Win!!!  Click Here! Giveaway Prizes $200 store credit – TheLawTog  Rachel Brenke Book set including The Laundry List, Dirty Laundry + Sugar Snaps (A $59.97 Value) – Rachel Brenke  The Complete Library of Psychology for Photographers Courses | Irresistible Website, Irresistible Words, Irresistible You + an Invitation to Annual Virtual Retreat (A $557 Value)...
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As Seen: Mistakes Make Magic Podcast + Rachel Brenke – How to Avoid Strategic Leaks and Legal Potholes

Last November, Catherine Guidry from Mistakes Make Magic invited Rachel to talk about legal issues in our businesses that we need to be aware of.     Key points to listen for: Rachel’s entrepreneurial path She says it all the time: “You never have an issue until you have an issue!” Rachel explains what she...
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TheLawTog attorney prevails against AirBnB in copyright infringement negotiations

Recently, Rachel Brenke, head of TheLawTog® and owner at Connors and Brenke, took on corporate giant, Airbnb, and obtained a very favorable settlement in a large copyright infringement dispute on behalf of international photographer Jiayi Wang.  Not only is this a win for Wang, but this is a win against corporations who believe they can...
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