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Informational Topics

3 Ways to Fix How You’re Doing Instagram

I think you know this, right? Likes & Followers on Instagram? They don’t equal sales. 10,000 followers is not the same as $10,000 in cash. Matter of fact, there are many people on Instagram with 10,000 followers who are not making any money at all. Some people are even paying for the privelege of being...
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How a Studio Management System Can Change Your Life

Running a photography business is hard. There are so many moving parts and so many balls to juggle at any given time. And at the end of the day, most of us just love taking photos. It’s no secret that creative rock stars are often challenged by the discipline required to make sure that all...
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The Mean Green Viral Legal Machine

So, we’ve seen it go viral in the photography industry. The cute Christmas photographs with the mean green guy. Super cute photos? Sure. Super cute cease and desist received? Not so much. There is major upheaval in the photography community the last few weeks about legal issues surrounding these photographs, the legal rights and what...
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5 Super Simple Ways to Get Your Images to POP!

Feel like your images have been falling a little flat lately?  Not getting that POP you’d hoped for? Don’t stress! There are some really easy fixes that you can do today to give your photos that pop you’d hoped they’d have.  Here are 5 super simple ways you can make that happen both before you...
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5 Tips for Better Lead Generation

Lead generation should be something every photographer is testing on a regular basis. For example, a popup on your website is something that you might have to see. But trust me, they work. What kind of popup is ideal, though? Let’s dive into that with 5 tips for better lead generation.   Test Everything The...
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It’s Rachel’s Yearly Birthday Bash and You’re Invited! Giveaway + Discount

Enter to Win!!!  Click Here! Giveaway Prizes $200 store credit – TheLawTog  Rachel Brenke Book set including The Laundry List, Dirty Laundry + Sugar Snaps (A $59.97 Value) – Rachel Brenke  The Complete Library of Psychology for Photographers Courses | Irresistible Website, Irresistible Words, Irresistible You + an Invitation to Annual Virtual Retreat (A $557 Value)...
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As Seen: Mistakes Make Magic Podcast + Rachel Brenke – How to Avoid Strategic Leaks and Legal Potholes

Last November, Catherine Guidry from Mistakes Make Magic invited Rachel to talk about legal issues in our businesses that we need to be aware of.     Key points to listen for: Rachel’s entrepreneurial path She says it all the time: “You never have an issue until you have an issue!” Rachel explains what she...
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TheLawTog attorney prevails against AirBnB in copyright infringement negotiations

Recently, Rachel Brenke, head of TheLawTog® and owner at Connors and Brenke, took on corporate giant, Airbnb, and obtained a very favorable settlement in a large copyright infringement dispute on behalf of international photographer Jiayi Wang.  Not only is this a win for Wang, but this is a win against corporations who believe they can...
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How do I write a wedding photography contract?

Having written agreements with your clients creates legal protection for both parties, outlines expectations and provides customer service. You should never go into any photography session, especially a wedding, without some written documentation.  While we recommend use of an attorney and/or TheLawTog’s “already done for you” contract template forms, you are the owner of your...
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3 Risks every photographer faces on the job: How photography insurance can work for you

As a photographer, you have the creative freedom to capture precious moments for your clients and meet new people along the way. While you have a say on the camera equipment being used, props, and lighting, there are some things that are completely out of your control. Whether you take on short-term events or you...
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Dangers of self-drafting a contract when you’re not a lawyer

Danger ahead. We see it all the time. Entrepreneurs and business owners just like you, reluctant to call a lawyer for advice on contracts. After all, can’t you just do it yourself, like the other parts of your business that you’ve DIY’ed? Well, you can try, but that doesn’t mean you should. So what are...
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Top 12 tips for your photography website

You have your business license, insurance, and everything else you need to be legal. You set up your Facebook page and invited all of your friends and portfolio clients.  Now, you are wondering, ” Do I really need a website?”  Yes, yes you do!  Facebook is great for showing your favorite session photos and quickly...
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Official Goodbye Notice

8 years. 25k+ customers. 600+ educational blog posts. 45k group members. 2 CreativeLive presentations.  More appearances than I can count. And enough incredible photographer reviews to make my heart forever full. But the time has come to say goodbye … I can’t believe I’m about to do this. It’s been a long time coming. You...
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Understanding model releases: what they are and why you need to use them

Running a photography business can be complex. Why would you need a model release? I mean, after all, you own the copyright to the images, that means you can do whatever you want, right? No, actually it is unlikely you have completely free rein. Let me ask you some questions: Do you use images of...
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Top 5 ways to be more efficient in your business

You are looking for ways to be more efficient in your business. We’re not mind-readers, even though we’re awesome. Just like you, we are looking for ways to be more efficient in your business.   Here are 5 ways you can learn to be more efficient in your photography business: 7 Ways photographers can utilize...
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TheLawTog on The Beginner Photography Podcast

Check out Rachel, the owner of TheLawTog, who recently appeared on The Beginner Photography Podcast. Do you love listening to podcasts while learning business at the same time?  We do! This interview contains answers to many common questions about photography legalities.   In The Episode You’ll Learn: How Rachel got started with Law and photography...
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Top 7 tax and accounting tips for your photography business

Taxes and accounting can be daunting. But, we’ve got your back! Here are our top 7 tax and accounting tips for your photography business. Disclaimer: Tax laws frequently change. Please check with a CPA before implementing anything that can affect your tax contributions or deductions.    Here are the top 7 articles on tax and...
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Top 7 answers to the most common LLC questions

We get a lot of questions into our Facebook community, TheLawTog® – the legal resource for photographers, and email contact form about LLC’s. We wanted to pull together all of the information we’ve got to help you get started with your knowledge on LLC formation.   Here are the top 7 answers to the most common...
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Top 14 tips for photographers just setting up their business-Part 2

We see photographers just setting up their business every day. We want you to know that you are not alone. We have a wide range of resources and information to help you educate and equip yourself to establish your business on the right legal and business footing. We know sometimes legal and business topics can...
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Top 14 tips for photographers just setting up their business-Part 1

Calling all Photographers just setting up their business: So you’re ready to take your photography business to the next level? You’re ready to start your photography business?! This is such an exciting time. We are happy for you and we want you to be educated and equipped to establish your business on the right legal...
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Important tools for your photography business

Do you ever feel like there is a secret sorority & no one is telling you what you need to be a successful photographer & business owner? No worries, we aren’t that secret & we are definitely not a sorority. We are a community that thrives off helping others. That’s why we put together this...
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