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Lock in Total Brand Protection for Photographers

Now that we’ve talked about how to achieve total brand protection in the past few posts, It’s time for a review. Don’t worry, there isn’t a quiz or anything. First, it’s important to remember the three keys to owning your brand: Owning your assets through appropriate contracts with brand asset creators (logo designers, content writers,...
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Copyright 101 for Photographers

Hey you — yeah, you! Have you ever thought about copyrighting your business assets? You HAVEN’T?!? We need to fix that. Let me tell you why. WHAT YOU CAN COPYRIGHT Under United States Copyright Law, anything that’s “fixed in a tangible medium of expression” can receive copyright protection. That’s a fancy way of saying things...
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Trademark 101 for Photographers

The word “trademark” gets thrown around a lot, but what does it mean? Is owning a trademark really relevant to you as a small business owner? Today is your lucky day because we’re about to mic drop some serious trademark knowledge for you! WHAT THE HECK IS A TRADEMARK? A trademark is a “source indicator.”...
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How-To: Hiring a Photo Editor

Hiring a photo editor can help increase your profit margin, maximize your time, and help grow your photography business.  As always here at TheLawTog, we want to help ensure that you are legally protected, so check out these tips below. First, determine their status – independent contractor versus employee. Second, provide yourself a budget line...
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In-Person Sales Contracts For Protection

Whether you’re doing in-person sales, online virtual sales session or simply an online gallery – I’m sure you want to protect the sale (and that moneyyyyy!!) The goals of having different sales contracts in place are to set expectations with client inform client of all obligations protect the sale from buyers remorse, etc. legal relationship...
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3 reasons to sell your copyright

  I read it on the internet, so it’s got to be true, right?  WRONG.  Photographers have been told over and over to never sell copyright to their photos.  But why?  Because so and so said so.  No one ever seems to actually have a good reason for refusing to sell copyright.    But, I’m about...
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Should you have friends/family sign contracts / model releases?

Sure, you’ll have the images for your own memories of special people in your lives, but if it’s not people you’d really like to use up your camera clicks for, save yourself the trouble by asking them to sign one from the get go. You’ve been there before I am sure, out and about with your...
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How to close your business

Deciding to close your business can be a stressful but needed choice. Here is a high-level checklist to help you walk step-by-step to wrapping up your business affairs.   Protect the intellectual property Make sure to transfer all intellectual property from entity to yourself personally – this includes photographs, logos, etc.  – Use this document...
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3 keys to owning your photography brand

Getting into business to make money off a craft you love is exhilarating, fun..but also overwhelming.  There is no getting around the legal tools needed to help protect you, your photography and your clients.   While setting up a legal photography business has many moving parts – primarily in three major phases. The Legal Triad –...
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How to hire a second shooter for wedding photography

Second shooters can be of great help to event photographers, particularly wedding photographers; they can help you capture parts of the event that you just wouldn’t get to otherwise. They are also the place many photographers begin if they are interested in specializing in wedding or event photography – especially when they are trying to build...
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Layers of Protection: How to set up a legal photography business

You’re busy, your business is booming, it’s rocking and rolling and hopefully, you have money coming in or else there’s a plan for that money to come in. You’re acting like you’re in business, but you get this creeping feeling that something might happen, and you will wake from this entrepreneurial dream. You don’t want...
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How to write a photography contract

Having written agreements with your clients creates legal protection for both parties, outlines expectations and provides customer service. You should never go into any photography session without some written documentation to help guide the relationship. I am happy to have convinced you that you need a contract.  At a minimum, you need a services contract,...
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Business licenses – the when and how to get it

It’s time to make this photography thing serious. You log onto social media groups and see the potential for client issues and liability. You feel it in your bones. You don’t want to have to deal with doing things wrong and the government coming after you. You also truly want to avoid issues with clients...
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When should I set up a legal photography business?

You’ve caught the photography bug. You have come to realize that you’re really good at it. Friends start liking all your posts and asking you to their photographs Money (maybe) starts heading your way in exchange for your talent. So, what now? You know you want to stay out of trouble with the law, especially...
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Does the Bernie Sanders meme violate copyright law? | Copyright law for photographers

We’ve all seen the photo. Some of us even made some of these memes for personal and business use. The big question in the photography community today – does creating a meme with the Bernie Sanders sitting cut out violate copyright law? An Internet Meme is in legal terms, a derivative work, and usually copyright owner is...
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How to legally protect & maximize your mini-session promotion!

Mini-sessions are a great way to get client’s to dip their toes into your business or into custom photography in general! Here at TheLawTog, not only do we educate on legalities, but we’re heavy in business strategy and marketing as well. In this article we will run through the legalities, how to automate the entire...
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7 Things that shouldn’t be single-deciding factors in choosing a photography contract

Choosing a resource, including lawyer or online site like TheLawTog®, to get your photography contracts is important.  Our goal here is to elevate the industry. Whether you purchase photography contract templates from us, or simply look at their descriptions and take to a local attorney – we are good with either.  Our largest recommendation is...
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How spending $300 on a photography contract can save you $10,000

Spending money can be fun – when….it’s on fun things. But spending money on stuff like legalities is..well..not fun. Not sexy. And downright painful sometimes. But let me tell you a story, my friend. One that is a common situation I am seeing weekly as y’all roll up to my law firm email with issues. Instead...
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Photography Contract Timeline

We know how extremely overwhelming and unknown trying to run a photography business is! It’s okay. We have your back with this timeline view of the legal contracts needed in your photography business.  But before we get to this.  Understand I, Rachel Brenke (founder of TheLawTog) and the entire team are not just bringing this...
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Copyright FAQS every photographer must know

Copyright is a largely misunderstood and  important area of the law for photographers. Not only do we have protections in our logos and our own marketing assets, but we’re also selling (licensing or copyright transferring) photographs as our product. It is time we STAND up for ourselves. IF WE DON’T, WHO WILL?   Do I own...
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Protests, Photography & Your Rights [A Compiled Resource]

With the increased Black Lives Matter protests popping up all over the United States we understand that many of you want to participate in a variety of ways. This resource, which we will aim to keep updated, will help to provide information on protest safety, your protesting rights and rights to photograph these events. Please...
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