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Below you will find the most helpful articles that will blow the socks off your business knowledge.  Make sure you pin any post that you might want to come back to later (take my word for it, you’ll want to reference back).

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One of the questions I am most often asked is “how do you do it?”  Meaning…how do you balance business and family? It’s so easy to get sucked into the endless hours of social media, shooting, equipment hunting, prop shopping, and record keeping….and then you realize you’ve lost sight of why you started a home-based business in the first place. For many of us, we started this because of our...
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How do you make your subjects stand out so much?  – This is a question that I get ALOT in emails (which I DO enjoy by the way!!).  One of my struggles starting out was figuring out how to achieve this “pop” that I saw in other photographer’s work.   Pssssttt…the secret? Depth of field!!!!  Some of you oldies are rolling your eyes, but for newer photographers this makes a...
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Finding awesome locations with great light is fantastic. Utilizing the same location to rock an entire session, FREAKING AWESOME!  I challenge you to stop looking for great locations. Look for great light and maximize the ONE spot. Here’s some tips on how to do it.   Shoot different times of day. Morning and Evening light have completely different color and direction of light! Know your location and the feel you’re going...
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Today’s post is to shed some light on identifying the target photographer or client for you. This is for BOTH photographers and clients to read so don’t click away!   Photographers As a professional photographer you should have a marketing plan that already outlines this for you. If you don’t, GET ONE.  Having your target client/niche built into your marketing plan helps to hold your feet to the fire and...
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Things get so busy around back to school time that I haven’t been putting out a lot of in depth and intuitive business blogs. Mostly, because I’m not sure the readership is here as everyone makes their last minute getaways to the beach! So for today, I’m going to do a quick run down of thoughts I’ve had regarding business lately.   Give your changes time. You can’t enact a...
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As the photography industry moves into the digital age with the rest of the world, confusion follows. Particularly over the use of Copyright vs. Print Photo Release forms to accompany digital files. This article is for Photographers and Clients alike to help preserve the rights of both parties and the value of the photography industry.  So enough of that — let’s figure out the difference between the two and why...
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With my anniversary of being in business (for round #2) coming up, I have been reflecting on where I was and where I am.  Not to mention where I want to be!!!!  I started out my business known as Patriotic Hearts Photography due to my love for the military.  Now Patriotic Hearts is my internal program of giving back under Rachel Brenke Photography. After floundering for marketing and business DESPITE having...
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As someone who doesn’t excel as a child photographer, let alone my own children, I attempted to take my son’s 6th Birthday pictures but I didn’t want to invest in any props until I was sure he would cooperate.  I decided that I love all the banner portraits and wanted to give it a whirl. Here’s a DIY on how to make it in 5 minutes     Supplies: –...
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    I don’t have many regrets in my life, but this picture symbolizes one of my biggest personal regrets.   A decision I made that has impacted my entire family’s lives.   Personally and professionally, you should never have any regrets, but as long as you learn from it that is really all that matters. Do you want your photography business to be successful? Go for it. Do you...
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This is a question that I struggled with for a LONG time.  I sought out every action, tutorial, etc that I could to make my subjects “pop” out of the frame at me. Nothing worked.  Finally I got out of my own way and just examined pictures of those that I would love to shoot like. Then all of a sudden one day it hit me like a ton of...
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