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TheLawTog® Blog

Below you will find the most helpful articles that will blow the socks off your business knowledge.  Make sure you pin any post that you might want to come back to later (take my word for it, you’ll want to reference back).

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Tips you can use now to market offline
So what would happen if Social Media and the internet disappeared tomorrow? Not likely, but you never know! Would your business be dead in the water? We’ve talked about the importance of social media and web presence, but realistically not everyone is trafficking to your site so get out there! Here are a few simple, low cost ways to get exposure in your community that don’t take much work at...
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Web Presesnts- SEO for photographers
Yes…I used the wrong word for presents because Web Presence = Presents!   Having web presence will bring presents to your business in the form of exposure, clients, and networking.  Never underestimate the power of the internet. In this day and age, everyone is pretty much connected.  Even my grandma is facebooking it with the rest of us!  If she is on the net, imagine who else is out there! So you’re...
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I wrote a blog post that was spurred out of frustration for the industry, hurtfulness of a strangers comment, and my desire to attempt to inspire others.  I received GREAT feedback, but I also received backlash from it. In fact, one of the great features of my blog allows me to see where my traffic comes from. Someone had posted a link to my article (which I thank you for...
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We often talk a lot about marketing & branding over here on thelawtog.com blog. This week we’re going to go over the importance of carrying over your branding into your print packaging.   Why Package Imagine, you spend all this time dressing up your family, finding the right photographer, and expend a decent amount of money for this luxury called “customized portraiture”…then you get your product, and it’s nothing more...
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This is not an original post but some fun for me this season!  I actually first learned of this here.  I seriously LOVE me some bokeh. The dreamy and creamy effect in photographs just is so much fun to me. Ready to learn how to shape your own bokeh?? Let’s go!     I used my 50mm 1.4 Cut a heart in about 1/2 inch on a piece of paper...
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How to choose a location for your photo shoot
Location, location, location! YES, location is important!  It adds to the experience for your client, brings about the aesthetics for your photography, and can be a source of inspiration. During every pre-session consultation, I talk to the client about the type of look they are going for in their photographs.  Their feedback will greatly impact my decision.  I’ve been truly lucky to have many clients that defer to my professional...
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How to choose a lens
“What is your favorite lens?” I get asked this ALLLL the time, and I love to share because I am IN LOVE with the 85mm lens. Of course, the next question I always receive is, 1.8 or 1.4? It’s so complicated for me to answer this, so I figured I’d put in blog format.  This will help serve two fold: (a) keep me from repeating the same thing over 🙂...
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How to price your photo prints
Pricing your prints can be so difficult! I surf multiple message boards, Facebook groups, and beyond in an effort to give help and receive help in this craft.   One of the things I felt that I’ve been able to provide is the business insight, hence my workshops & countless hours in conversations with other photographers. Photography is NOT 90% camera + 10% business. In fact, it’s the opposite. Photography...
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7 tips to help you balance business and family
One of the questions I am most often asked is “how do you do it?”  Meaning…how do you balance business and family? It’s so easy to get sucked into the endless hours of social media, shooting, equipment hunting, prop shopping, and record keeping….and then you realize you’ve lost sight of why you started a home-based business in the first place. For many of us, we started this because of our...
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How to make your subjects stand out from the background
How do you make your subjects stand out so much?  – This is a question that I get ALOT in emails (which I DO enjoy by the way!!).  One of my struggles starting out was figuring out how to achieve this “pop” that I saw in other photographer’s work.   Pssssttt…the secret? Depth of field!!!!  Some of you oldies are rolling your eyes, but for newer photographers this makes a...
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