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Using Google Analytics to track your marketing

Using Google Analytics to track your marketing

Google Analytics is a very powerful internet monitoring service for your website. If you are a photographer, you should have a website or a blog. An internet presence is an extreme must in the Digital Photography Era. Monitoring and being able to adjust to what is happening with your blog or website is very important; Google Analytics gives you …

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5 Marketing strategies to maximize Facebook's potential

5 Marketing strategies to maximize Facebook’s potential

Since the changes done in recent months on Facebook, becoming visible and staying relevant is key to a successful marketing strategy using the popular social network. Improving the number of quality interactions with your fans is the best way to stay on the RADAR of your clients. Studies have shown that Facebook business pages have improved sales for …

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How to drive traffic to your site-the wonders of SEO

How to drive traffic to your site – the wonders of SEO

Today, let us continue the trend of discussing marketing!  Marketing is a marathon, not a sprint. It’s active, not passive. You must hustle and put yourself in the path of the client.  Many newer photographers starting out do not have the budgets to market, and even established photographers are taking advantage of free marketing through …

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5 Things I wish I understood coming into business

5 Things I wish I understood coming into business

Today, I want to talk about five things I wish I had known (or understood) coming into business.   Keep business – BUSINESS. That being said, the bulk of my word-of-mouth referrals come from friends. I mean keep any business dealings with family/friends as business as possible.  Contracts. Deposits. Policies. All the same as your …

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Why your packaging should be consistent with your brand

We often talk a lot about marketing & branding over here on thelawtog.com blog. This week we’re going to go over the importance of carrying over your branding into your print packaging.   Why Package Imagine, you spend all this time dressing up your family, finding the right photographer, and expend a decent amount of …

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Copyright vs. Print Release-A comparison of photo release forms

With the advancement of digital cameras and consumer demands for digital files, I understand how it can be confusing and scary to deal with the legalities. If you hop in one social media group, you’re told to never sell copyright. If you hop in another, they say just give all copyrights away. Your head is …

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We all start somewhere in this photography journey

We all start somewhere in this photography journey – watch Rachel Brenke’s transformation

With my anniversary of being in business (for round #2) coming up, I have been reflecting on where I was and where I am.  Not to mention where I want to be!!!!  I started out my business known as Patriotic Hearts Photography due to my love for the military.  Now Patriotic Hearts is my internal …

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