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Contracts 101 Overview of photography contracts

Contracts 101: Overview of photography contracts

A contract should be utilized with every client your studio elects to serve.  A good contract is the backbone on which a good photographer/client relationship rests. It should expressly state the duties and obligations of each party to the contract, outlining the expectations of both parties. However, in order to create a good contract, a …

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Using Google Analytics to track your marketing

Using Google Analytics to track your marketing

Google Analytics is a very powerful internet monitoring service for your website. If you are a photographer, you should have a website or a blog. An internet presence is an extreme must in the Digital Photography Era. Monitoring and being able to adjust to what is happening with your blog or website is very important; Google Analytics gives you …

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5 Marketing strategies to maximize Facebook's potential

5 Marketing strategies to maximize Facebook’s potential

Since the changes done in recent months on Facebook, becoming visible and staying relevant is key to a successful marketing strategy using the popular social network. Improving the number of quality interactions with your fans is the best way to stay on the RADAR of your clients. Studies have shown that Facebook business pages have improved sales for …

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How to drive traffic to your site-the wonders of SEO

How to drive traffic to your site – the wonders of SEO

Today, let us continue the trend of discussing marketing!  Marketing is a marathon, not a sprint. It’s active, not passive. You must hustle and put yourself in the path of the client.  Many newer photographers starting out do not have the budgets to market, and even established photographers are taking advantage of free marketing through …

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5 Things I wish I understood coming into business

5 Things I wish I understood coming into business

Today, I want to talk about five things I wish I had known (or understood) coming into business.   Keep business – BUSINESS. That being said, the bulk of my word-of-mouth referrals come from friends. I mean keep any business dealings with family/friends as business as possible.  Contracts. Deposits. Policies. All the same as your …

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