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Below you will find the most helpful articles that will blow the socks off your business knowledge.  Make sure you pin any post that you might want to come back to later (take my word for it, you’ll want to reference back).

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Today’s post is to shed some light on identifying the target photographer or client for you. This is for BOTH photographers and clients to read so don’t click away!   Photographers As a professional photographer you should have a marketing plan that already outlines this for you. If you don’t, GET ONE.  Having your target client/niche built into your marketing plan helps to hold your feet to the fire and...
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Things get so busy around back to school time that I haven’t been putting out a lot of in depth and intuitive business blogs. Mostly, because I’m not sure the readership is here as everyone makes their last minute getaways to the beach! So for today, I’m going to do a quick run down of thoughts I’ve had regarding business lately.   Give your changes time. You can’t enact a...
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As the photography industry moves into the digital age with the rest of the world, confusion follows. Particularly over the use of Copyright vs. Print Photo Release forms to accompany digital files. This article is for Photographers and Clients alike to help preserve the rights of both parties and the value of the photography industry.  So enough of that — let’s figure out the difference between the two and why...
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With my anniversary of being in business (for round #2) coming up, I have been reflecting on where I was and where I am.  Not to mention where I want to be!!!!  I started out my business known as Patriotic Hearts Photography due to my love for the military.  Now Patriotic Hearts is my internal program of giving back under Rachel Brenke Photography. After floundering for marketing and business DESPITE having...
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As someone who doesn’t excel as a child photographer, let alone my own children, I attempted to take my son’s 6th Birthday pictures but I didn’t want to invest in any props until I was sure he would cooperate.  I decided that I love all the banner portraits and wanted to give it a whirl. Here’s a DIY on how to make it in 5 minutes     Supplies: –...
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