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TheLawTog® Blog

Below you will find the most helpful articles that will blow the socks off your business knowledge.  Make sure you pin any post that you might want to come back to later (take my word for it, you’ll want to reference back).

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Because you never have an issue until you have an issue.

LLC photography business
  Previously aired in TheLawTog® Facebook Group– come join us! https://www.facebook.com/groups/lawtog/ -What an LLC is -How you set up -Why paying Incfile/Legal zoom or just the state to do it isn’t enough! Resources: https://thelawtog.com/top-7-answers-to…/ https://thelawtog.com/5-reasons-photo-…/ https://thelawtog.com/product/diy-llc/ https://thelawtog.com/bizrevamp-reg/    
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The Ultimate Black Friday List for 2019 Photography Deals
What’s more exciting than pumpkin pie & mac n’ cheese?!  A good ol’ Black Friday sale that HELPS you in business!   This year we have 15% off EVERYTHING in the store! That’s everything in our store that will help you this new year such as: contracts, copyright infringement kit, education courses and so much more!   Here are the Black Friday details at thelawtog.com: Starts today 11/25/2019 15% off...
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3 Ways to Fix How You're Doing Instagram
I think you know this, right? Likes & Followers on Instagram? They don’t equal sales. 10,000 followers is not the same as $10,000 in cash. Matter of fact, there are many people on Instagram with 10,000 followers who are not making any money at all. Some people are even paying for the privelege of being in business. If you’re looking to build a following for your photography business without a...
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How a Studio Management System Can Change Your Life
Running a photography business is hard. There are so many moving parts and so many balls to juggle at any given time. And at the end of the day, most of us just love taking photos. It’s no secret that creative rock stars are often challenged by the discipline required to make sure that all of your tasks are getting tackled. Using a studio-management system like Iris to make your...
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The Mean Green Viral Legal Machine
So, we’ve seen it go viral in the photography industry. The cute Christmas photographs with the mean green guy. Super cute photos? Sure. Super cute cease and desist received? Not so much. There is major upheaval in the photography community the last few weeks about legal issues surrounding these photographs, the legal rights and what to do now. This article is from THE legal resource for photographers (HINT: No one...
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5 Super Simple Ways to Get Your Images to POP!
Feel like your images have been falling a little flat lately?  Not getting that POP you’d hoped for? Don’t stress! There are some really easy fixes that you can do today to give your photos that pop you’d hoped they’d have.  Here are 5 super simple ways you can make that happen both before you even push the shutter and later in post processing!   Use Complementing Colors Pay close...
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5 Tips for Better Lead Generation
Lead generation should be something every photographer is testing on a regular basis. For example, a popup on your website is something that you might have to see. But trust me, they work. What kind of popup is ideal, though? Let’s dive into that with 5 tips for better lead generation.   Test Everything The answer to the above question depends on your site visitors and clients. For example, a...
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Enter to Win!!!  Click Here! Giveaway Prizes $200 store credit – TheLawTog  Rachel Brenke Book set including The Laundry List, Dirty Laundry + Sugar Snaps (A $59.97 Value) – Rachel Brenke  The Complete Library of Psychology for Photographers Courses | Irresistible Website, Irresistible Words, Irresistible You + an Invitation to Annual Virtual Retreat (A $557 Value) – Psychology for Photographers More Leads More Clients – Lead Generation Course (A $299 Value)...
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As Seen: Mistakes Make Magic Podcast + Rachel Brenke - How to Avoid Strategic Leaks and Legal Potholes
Last November, Catherine Guidry from Mistakes Make Magic invited Rachel to talk about legal issues in our businesses that we need to be aware of.     Key points to listen for: Rachel’s entrepreneurial path She says it all the time: “You never have an issue until you have an issue!” Rachel explains what she means by that. Common copyright mistakes Why education is key Potential legal issues that we...
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Recently, Rachel Brenke, head of TheLawTog® and owner at Connors and Brenke, took on corporate giant, Airbnb, and obtained a very favorable settlement in a large copyright infringement dispute on behalf of international photographer Jiayi Wang.  Not only is this a win for Wang, but this is a win against corporations who believe they can wield their strength of deep pockets against the small business owners and creatives who are...
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