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Shifting the Money Risk to Clients During COVID-19

The COVID-19 Virus has wreaked havoc on so many areas of our lives, especially our livelihoods in running a photography business. Now that we are over a year into this, many jurisdictions are open for photography, but that comes with its own host of issues. In our newest video, TheLawTog®- Rachel Brenke – talks about how to evaluate your existing …

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Why to Leverage Commercial Licensing for Extra Income

https://www.youtube.com/watch?v=DxkXm3zr4bo&t=5s I love helping other entrepreneurs.  Business to Business. . .YES, please!  I thrive off helping others get a piece of that entrepreneurship pie.  And this, this is why I love adding commercial photography into my business and why I think you should too.  As photographers, we know how important visual imagery is.  We are not just selling photography, …

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5 Must Have Contract Provisions to Prevent Issues

Every single day you are bombarded with experts telling you how to run your business, but what do they really know? Recently, we learned that many of the people giving out friendly advice are steering us into dangerous, and potentially illegal, territory.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Your contract can be your best friend if it includes the correct contract …

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Lock in Total Brand Protection for Photographers

Now that we’ve talked about how to achieve total brand protection in the past few posts, It’s time for a review. Don’t worry, there isn’t a quiz or anything. First, it’s important to remember the three keys to owning your brand: Owning your assets through appropriate contracts with brand asset creators (logo designers, content writers, videographers, …

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Copyright 101 for Photographers

Hey you — yeah, you! Have you ever thought about copyrighting your business assets? You HAVEN’T?!? We need to fix that. Let me tell you why. WHAT YOU CAN COPYRIGHT Under United States Copyright Law, anything that’s “fixed in a tangible medium of expression” can receive copyright protection. That’s a fancy way of saying things …

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How-To: Hiring a Photo Editor

Hiring a photo editor can help increase your profit margin, maximize your time, and help grow your photography business.  As always here at TheLawTog, we want to help ensure that you are legally protected, so check out these tips below. First, determine their status – independent contractor versus employee. Second, provide yourself a budget line …

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In-Person Sales Contracts For Protection

Whether you’re doing in-person sales, online virtual sales session or simply an online gallery – I’m sure you want to protect the sale (and that moneyyyyy!!) The goals of having different sales contracts in place are to set expectations with client inform client of all obligations protect the sale from buyers remorse, etc. legal relationship …

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Should you have friends/family sign contracts / model releases?

Sure, you’ll have the images for your own memories of special people in your lives, but if it’s not people you’d really like to use up your camera clicks for, save yourself the trouble by asking them to sign one from the get go. You’ve been there before I am sure, out and about with your …

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How to close your business

Deciding to close your business can be a stressful but needed choice. Here is a high-level checklist to help you walk step-by-step to wrapping up your business affairs.   Protect the intellectual property Make sure to transfer all intellectual property from entity to yourself personally – this includes photographs, logos, etc.  – Use this document …

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Business Tools for Photographers

3 keys to owning your photography brand

Getting into business to make money off a craft you love is exhilarating, fun..but also overwhelming.  There is no getting around the legal tools needed to help protect you, your photography and your clients.   While setting up a legal photography business has many moving parts – primarily in three major phases. The Legal Triad – …

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How to hire a second shooter for wedding photography

Second shooters can be of great help to event photographers, particularly wedding photographers; they can help you capture parts of the event that you just wouldn’t get to otherwise. They are also the place many photographers begin if they are interested in specializing in wedding or event photography – especially when they are trying to build …

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Layers of Protection: How to set up a legal photography business

You’re busy, your business is booming, it’s rocking and rolling and hopefully, you have money coming in or else there’s a plan for that money to come in. You’re acting like you’re in business, but you get this creeping feeling that something might happen, and you will wake from this entrepreneurial dream. You don’t want …

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How to write a photography contract

Having written agreements with your clients creates legal protection for both parties, outlines expectations and provides customer service. You should never go into any photography session without some written documentation to help guide the relationship. I am happy to have convinced you that you need a contract.  At a minimum, you need a services contract, …

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