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Top 5 answers to the most common photography trademark questions

Trademarking is a great way to protect your branding…I mean come on.. you spent all this time, money and energy to create a killer brand.  So why are you leaving it unprotected? Because “trademarking” sounds scary? Foreign? Out of reach? I get it guys. But that is why I am here to help you. Often […]

Why you need a value proposition statement & how to create one

One of the most common questions seen across photography groups is “how do I get clients”? Most are looking for a quick and magical solution but the truth is, if there were a quick and magical solution, everyone would be doing it. When I get asked this question, I always say the simplest answer is […]

5 tips for calming upset clients (& preventing anger altogether)

— Article by Jenika McDavitt – Psychology for Photographers You open your inbox one day, brightly expecting to take care of business – and your stomach drops. Your pulse rises. There’s an email from a client – and they’re mad. Your face flushes, you feel defensive, what they’re saying isn’t really your fault – and you […]