By

Stacie Jensen

Important tools for your photography business

Do you ever feel like there is a secret sorority & no one is telling you what you need to be a successful photographer & business owner? No worries, we aren’t that secret & we are definitely not a sorority. We are a community that thrives off helping others. That’s why we put together this...
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New Photographers – You got a new camera, now what?!

First let me say congratulations. Owning your first camera & starting this journey is so exciting. Having a talent & a hobby can change someones life. And documenting life is absolutely fulfilling. I’m excited to take the journey with you.  Trust me, I’ll be here when you need to learn, when you have a question...
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Top photography issues you need to know

One of the best ways to prepare for the challenges you will face owning a photography business is to understand the top photography issues you need to know. Client issues will happen.  You’ve probably heard me say it a million times, but here it is again, you never have an issue until you have an...
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How to add copyright information to your images in Lightroom

Lightroom is one of my biggest loves because of the ease of use. Truly so much is at your fingertips without having to recreate the wheel each time. I wanted to take you through a quick tutorial on how to add copyright data to your images and save the preset so that on import your...
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Top 10 products from TheLawTog for your photography business

Goodness there are so many things I need to know! – You. Yes, I know. That’s what we’re here for you. – TheLawTog Team But seriously y’all – we GET it! It’s so hard figuring what to do for legalities in business + the strategic and efficient way to invest your financial resources. Now, I...
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Top 6 tips for marketing your photography business

The goal of marketing your photography business is to attract more quality clients. So how can you do this? Better yet, how can you do this without spending money you don’t have and working more hours than there are in a day? We’ve got you covered. A crash course in marketing your photography business, √....
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Top 9 Pricing and Sales Tips For Your Photography Business 

As we roll toward the end of the year, it is likely you are thinking about your plans for next year – your pricing and sales strategies in particular. Maybe you are considering how to implement your business plan so that you reach your business goals. We wanted to make sure you had our top...
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Top 5 answers to the most common photography trademark questions

Trademarking is a great way to protect your branding…I mean come on.. you spent all this time, money and energy to create a killer brand.  So why are you leaving it unprotected? Because “trademarking” sounds scary? Foreign? Out of reach? I get it guys. But that is why I am here to help you. Often...
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Why you need a value proposition statement & how to create one

One of the most common questions seen across photography groups is “how do I get clients”? Most are looking for a quick and magical solution but the truth is, if there were a quick and magical solution, everyone would be doing it. When I get asked this question, I always say the simplest answer is...
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5 tips for calming upset clients (& preventing anger altogether)

— Article by Jenika McDavitt – Psychology for Photographers You open your inbox one day, brightly expecting to take care of business – and your stomach drops. Your pulse rises. There’s an email from a client – and they’re mad. Your face flushes, you feel defensive, what they’re saying isn’t really your fault – and you...
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It’s time to stop trying to force your life to fit into “The Perfect Business”

Consider yourself officially invited to forget those meticulous sales rooms, designed to Pinterest-perfection. To stop worrying if your newest sample has been spit-shined and dusted to Guggenheim specifications. Heck… you don’t even need to wear pants for this… It’s time to stop trying to force your life to fit into “The Perfect Business” and, instead,...
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5 tips to streamline your photography business

When we created Iris Works, our goal was to create efficiencies and eliminate anxiety. So we know a thing or two about ways to help you have a happier and more successful business. Here are five of our favorite ways to dial in today!   Simplify your booking process. Iris Works + Booking is the...
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Lead generation is NOT a dirty word

Lead generation is sometimes thought of as a dirty word. The two words are very formal, and formal isn’t necessarily the way to think about generating leads.  The same can be said for lead acquisition. That’s why in this article we are going to be discussing lead generation from a modern thought process. One that...
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My solution to the #1 asked legal question by photographers

Photographer’s ask this question everyday. all day. multiple times a day.  In our group. In our email inbox. In social media DMs. … and you just might be asking the same thing! “How can I protect my images from someone stealing them or using without my permission?” Protecting intellectual property is a real and serious...
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X used my images without asking, now what?

X used my images without asking, now what? In our large, but totally awesome, Facebook community – this is the #1 question that we get repeatedly.  Why? Unfortunately, it’s because people don’t give a damn about respecting others intellectual property.  Whether it is images, logos, music..you name it.   Now yes, I understand that many simply...
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