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Rachel Brenke, TheLawTog

Rachel Brenke is a lawyer, photographer and business consultant for photographers. She is currently helping creative industry professionals all over the world initiate, strategize and implement strategic business and marketing plans through various mediums of consulting resources and legal direction. Disclaimer: I am a lawyer but I'm not your lawyer! View my entire disclaimer here

Should photography contracts be signed with your name or business name?

Running a successful business is not always easy and it requires you to have a good balance of personal touch and necessary formality. Don’t let personal relationships cause you to avoid necessary business practices. How you sign your business contracts is extremely important because you need to show your clients and the world that your …

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What to know when hiring a CPA or attorney for your photography business

Outsourcing some of the more technical components of your business to another professional such as a certified public accountant or attorney can be daunting for many reasons including cost, trust, and even loss of control. For most small business owners, however, it signifies the growth and success of your business up to this point and …

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top ten tools for your photography business

Top 10 Tools for Your Photography Business

I’ve searched high and low, near and far…okay…so I haven’t. I just sat down on my monthly admin day and made a list of some of my absolute favorite, must-have tools to help my business run smoothly. Besides having a (shameless plug) lawyer-drafted, photographer-approved photography contract from TheLawTog®, I recommend these for your business in …

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Is It Okay To Use Other Peoples Photos for Educational Purposes

Is It Okay To Use Other People’s Photos for Educational Purposes

It has probably happened to every single one of us.  You wake up one morning, open your Facebook feed or Instagram and see an amazing photograph that someone has posted. Sometimes, the photograph is a share and you can trace it back to the original source.  Other times, someone has just copied someone else’s photograph …

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How to build business affiliations for your photography business

Have you ever noticed when you’re out in public that crowds tend to gather?  Traffic backs up for no reason in certain spots? This is because humans are creatures who naturally want and gravitate towards companionship. To be around the group and others – even if subconsciously. If you look around the world you’ll see natural pairings and companionships in …

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How using photography contract templates can save you money

Starting up any business is a costly endeavor; this is especially true in the photography industry. Startup costs can be astronomical due to having to secure the correct equipment and ensuring it is of professional quality. Also, a startup has a lot of moving parts which have to align correctly at the get-go for your business to …

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The Ultimate Tax Deduction Purchase Guide for Photographers

As tax time approaches, all small business owners should be thinking about tax deductions!   Depending on the business structure and tax liability, some income taxes may already have been paid, while others, haven’t paid a dime. This is where your business savings and tax deductions come in! Take a gander at the top tax …

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Why photographers should require a “Deposit” Or “Retainer” & which word to use

It is best practice as a photographer to clearly establish your deposit/retainer policy within the terms and conditions of your contract. In fact, a deposit/retainer policy is an essential contract policy for a successful photography business.  Before we talk about the terms “deposit” and “retainer”, let’s first talk about why you should be requiring an …

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Quick Legal Checklist: How to start a photography business- the right way!

Starting a photography business is exciting, but setting up business is so super important! We need to make sure you’re on the right path!   This high-level checklist is great EVERYONE.  The hobbyist considering going legal The newbie wanting a guide The advanced photographer running their yearly audit These are the steps you need to …

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Can I charge my client for not signing a model release?

Can I charge my client for not signing a model release?

Engaging a client for a photography session is awesome as you’re able to execute your skills, create some art, provide images and make some money in the process.   However, something else comes out of sessions that is arguably as important as the money made from the transaction: the use of images for marketing and …

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Best Business Practices from Start to Finish with Iris Works

Starting and running a photography business will always be challenging. But having a strong foundation of smoothly operating practices for yourself can make it much easier. By having a standard set for every aspect of your business – from getting clients to keeping them – you’ll be setting yourself up for growth and success.   …

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If your website doesn’t do this, you’re probably losing visitors

This article is from one of our affiliates, Jenika McDavitt, from Psychology for Photographers.    Let’s talk about cookies for a second. I’ve been on a quest for the perfect sugar cookie recipe for years now.  Recipes that differ only slightly can produce dramatically different results, so knowing which recipe to try next out of …

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Hoping To Market Your Videography Business By Recording Your Child’s School Play…Think Again

  You are so excited. Your daughter was just cast as the lead in her school drama club’s musical.  Since you are a successful videographer and photographer, her drama instructor asks you if you would mind taping the show so that she can study the tapes with her students after the fact and provide some …

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