Rachel Brenke

Lock in Total Brand Protection for Photographers

Now that we’ve talked about how to achieve total brand protection in the past few posts, It’s time for a review. Don’t worry, there isn’t a quiz or anything. First, it’s important to remember the three keys to owning your brand: Owning your assets through appropriate contracts with brand asset creators (logo designers, content writers,...
Continue Reading

Copyright 101 for Photographers

Hey you — yeah, you! Have you ever thought about copyrighting your business assets? You HAVEN’T?!? We need to fix that. Let me tell you why. WHAT YOU CAN COPYRIGHT Under United States Copyright Law, anything that’s “fixed in a tangible medium of expression” can receive copyright protection. That’s a fancy way of saying things...
Continue Reading

Trademark 101 for Photographers

The word “trademark” gets thrown around a lot, but what does it mean? Is owning a trademark really relevant to you as a small business owner? Today is your lucky day because we’re about to mic drop some serious trademark knowledge for you! WHAT THE HECK IS A TRADEMARK? A trademark is a “source indicator.”...
Continue Reading

3 Keys To Owning Your Brand | Copyright For Photographers

As an entrepreneur, you know how important it is to establish an identifiable brand that consumers recognize and trust. It’s why you spent time and money conceptualizing your business name, logo, slogan, and marketing content. What if I told you that you may not actually own any of it? *Record scratch* That’s right! There are...
Continue Reading

How-To: Hiring a Photo Editor

Hiring a photo editor can help increase your profit margin, maximize your time, and help grow your photography business.  As always here at TheLawTog, we want to help ensure that you are legally protected, so check out these tips below. First, determine their status – independent contractor versus employee. Second, provide yourself a budget line...
Continue Reading

In-Person Sales Contracts For Protection

Whether you’re doing in-person sales, online virtual sales session or simply an online gallery – I’m sure you want to protect the sale (and that moneyyyyy!!) The goals of having different sales contracts in place are to set expectations with client inform client of all obligations protect the sale from buyers remorse, etc. legal relationship...
Continue Reading

Help! My client wants privacy!

Help! My client and I have agreed to not require their signature on model release, however the client still wants reassurances for privacy.  What do I do? Great question, friend. First, I’m proud of you for working with the client on their desires, even though this means you will no longer be able to use...
Continue Reading

3 reasons to sell your copyright

  I read it on the internet, so it’s got to be true, right?  WRONG.  Photographers have been told over and over to never sell copyright to their photos.  But why?  Because so and so said so.  No one ever seems to actually have a good reason for refusing to sell copyright.    But, I’m about...
Continue Reading

Should you have friends/family sign contracts / model releases?

Sure, you’ll have the images for your own memories of special people in your lives, but if it’s not people you’d really like to use up your camera clicks for, save yourself the trouble by asking them to sign one from the get go. You’ve been there before I am sure, out and about with your...
Continue Reading

How to close your business

Deciding to close your business can be a stressful but needed choice. Here is a high-level checklist to help you walk step-by-step to wrapping up your business affairs.   Protect the intellectual property Make sure to transfer all intellectual property from entity to yourself personally – this includes photographs, logos, etc.  – Use this document...
Continue Reading

3 keys to owning your photography brand

Getting into business to make money off a craft you love is exhilarating, fun..but also overwhelming.  There is no getting around the legal tools needed to help protect you, your photography and your clients.   While setting up a legal photography business has many moving parts – primarily in three major phases. The Legal Triad –...
Continue Reading

How to hire a second shooter for wedding photography

Second shooters can be of great help to event photographers, particularly wedding photographers; they can help you capture parts of the event that you just wouldn’t get to otherwise. They are also the place many photographers begin if they are interested in specializing in wedding or event photography – especially when they are trying to build...
Continue Reading

Layers of Protection: How to set up a legal photography business

You’re busy, your business is booming, it’s rocking and rolling and hopefully, you have money coming in or else there’s a plan for that money to come in. You’re acting like you’re in business, but you get this creeping feeling that something might happen, and you will wake from this entrepreneurial dream. You don’t want...
Continue Reading

How to write a photography contract

Having written agreements with your clients creates legal protection for both parties, outlines expectations and provides customer service. You should never go into any photography session without some written documentation to help guide the relationship. I am happy to have convinced you that you need a contract.  At a minimum, you need a services contract,...
Continue Reading

How to maintain your business entity | How to set up LLC

Setting up your photography business with a legal entity separate from yourself is incredibly important for liability protection.  By taking the steps to file with the state to create this entity but simply because the government gave you a little piece of paper does not mean your protection is guaranteed. You see, the government wants...
Continue Reading

Business licenses – the when and how to get it

It’s time to make this photography thing serious. You log onto social media groups and see the potential for client issues and liability. You feel it in your bones. You don’t want to have to deal with doing things wrong and the government coming after you. You also truly want to avoid issues with clients...
Continue Reading

When should I set up a legal photography business?

You’ve caught the photography bug. You have come to realize that you’re really good at it. Friends start liking all your posts and asking you to their photographs Money (maybe) starts heading your way in exchange for your talent. So, what now? You know you want to stay out of trouble with the law, especially...
Continue Reading

4 Things About Photography Contracts That Lawyers Won’t Tell You!

Photography contracts are a core piece of the legal triad. This triad works to limit liability and protect the photographer. Contracts are an essential pieces of this – but it’s not as simple as just selecting a contract and moving on. As an experienced photographer/lawyer who works every day on contracts, copyright and other legal...
Continue Reading

The Legal Triad – Set Up Photography Business Legally

When it comes to legalities it can be overwhelming and scary. We get it!  That’s why, here at TheLawTog, we actively work to bring you the step-by-step information you need to get your business legally protected efficiently and affordably so you can get back to doing what you love…photography! While setting up a legal photography...
Continue Reading

Legally Covid – Protect Yourself In Pandemic

Understanding the legalities that protect you from liability during pandemic is especially important.  In this video, I walk you through the liability legal triad (that is needed outside of pandemic as well) covid specific contracts needed tips and tricks to navigating this time and more! Snag our entire Covid-19 Legal Contract bundle here.   MUST...
Continue Reading

The Legal Client Timeline in Covid-19 | Covid Contract Photographer

We get how scary these times are. We also know how extremely overwhelming and unknown trying to run a photography business is – even when NOT in pandemic. It’s okay. We have your back with this timeline view of the legal contracts needed in your photography business.  But before we get to this.  Understand I,...
Continue Reading
1 2 3 4


  • Privacy Policy
  • Google Analytics

Privacy Policy

By using this Site, you are consenting to the collection, use, disclosure, and transfer of your information as described in this Policy (and any Privacy Notices that apply to you). If you do not consent to the collection, use, disclosure and transfer of your information as described in this Policy (and any Privacy Notices that apply to you), you may not use this Site. If you have questions about this Policy, or any Privacy Notice, please contact us using the information provided below.

You can read our full policy here.

Google Analytics

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.