By

Rachel Brenke

How to legally protect & maximize your mini-session promotion!

Mini-sessions are a great way to get client’s to dip their toes into your business or into custom photography in general! Here at TheLawTog, not only do we educate on legalities, but we’re heavy in business strategy and marketing as well. In this article we will run through the legalities, how to automate the entire...
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Client Requests & Legally Protecting Your Photography Business

Don’t set your photography business on fire trying to bend over backwards for clients. As we have seen in the last few weeks when a gender reveal party resulted in a horrific and damaging fire in California, photographers are scared. And I get it. Events can occur, and you don’t want to be liable for your...
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7 Things that shouldn’t be single-deciding factors in choosing a photography contract

Choosing a resource, including lawyer or online site like TheLawTog®, to get your photography contracts is important.  Our goal here is to elevate the industry. Whether you purchase photography contract templates from us, or simply look at their descriptions and take to a local attorney – we are good with either.  Our largest recommendation is...
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How spending $300 on a photography contract can save you $10,000

Spending money can be fun – when….it’s on fun things. But spending money on stuff like legalities is..well..not fun. Not sexy. And downright painful sometimes. But let me tell you a story, my friend. One that is a common situation I am seeing weekly as y’all roll up to my law firm email with issues. Instead...
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Why copyright transfer is recommended for commercial photography

Commercial copyright transfer is greatly common, especially when the resulting photographs are especially specific to brand and/or photographs including people that are prominent in the brand (headshots, influencer shots, etc.) Now, before we get into this, here are some quick options that are typical in commercial photography rights management: Photographer retains copyright and simply licenses...
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How to: Sessions Inspired from Movies, Comicbooks, Superheroes and more!

“We would love a Minnie Mouse session!” “Ohhh, can you do a Superman set?” “My daughter LOVES Barbie! Can you make her Barbie?” Creative requests from your clients are going to happen..but it is up to YOU to ensure that YOU are doing the legal thing. Understand, we are providing this information for you, because...
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Photography Contract Timeline

I, Rachel Brenke, have single-handedly been working with small business owners for over a decade.  Between TheLawTog® and my internationally-sought after law firm – I have seen the ins-and-outs of what photographers need.   That’s why there is NO reason any photographer should be scared or worried about legalities of their business.  I have done the...
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Copyright FAQS every photographer must know

Copyright is a largely misunderstood and  important area of the law for photographers. Not only do we have protections in our logos and our own marketing assets, but we’re also selling (licensing or copyright transferring) photographs as our product. It is time we STAND up for ourselves. IF WE DON’T, WHO WILL?   Do I own...
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3 photography contract hazards you are making!

TheLawTog® is the GO TO legal resource for photographers – make sure you come check us out for photography contracts, tax tools and more! …. www.thelawtog.com
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FREE QUIZ: What is your photo biz weakness?

It’s tough being a business owner…   …it’s even tougher when you have absolutely no idea why things are so hard when you’re overwhelmed.   You know the saying – you can’t see the forest for the trees. Right now, you’re sitting there completely lost int he woods and can’t see what you need to...
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TheLawTog head, Brenke, quoted as expert on COVID-19 reopening biz with liability waivers

Money.com and journalist, Amanda Loudin, quoted our head honcho – Rachel Brenke – as an expert on small business use of liability waivers during pandemic. Read the entire article here. Are you looking for more legal resources regarding COVID-19? We’ve got you covered from everything from COVID-specific legal docs to informational resources and a handy-dandy checklist...
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Protests, Photography & Your Rights [A Compiled Resource]

With the increased Black Lives Matter protests popping up all over the United States we understand that many of you want to participate in a variety of ways. This resource, which we will aim to keep updated, will help to provide information on protest safety, your protesting rights and rights to photograph these events. Please...
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[Update] Paycheck Protection Program for Photographers

The Paycheck Protection Program is a great program under the CARES Act to help small businesses. Here is the most recent update from our recommended CPA – Andrew Jordan. PPP Forgiveness JPCA 6-4-20 from Jordan CPA Services on Vimeo.
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Video: Reopening Your Photography Business After COVID-19 Shutdown

TheLawTog® presents a quick COVID checklist with legal and business tips to help limit your liability + inspire confidence in your photography clients. View the entire COVID-19 Specific landing page at : www.thelawtog.com/covid/
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Quick tips to protecting your studio from violence during riots

Is your small biz in an area with violence and riots? As a small biz attorney, rec to my clients. ⭐️ Don’t try to defend your business with violence -don’t care about justifiable defense of property or self. Remove yourself. Life > property #thread— Rachel Brenke, Biz Strategist & IP Lawyer (@RachelBrenke) May 31, 2020
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We Support Black Lives Matter.

At TheLawTog® we believe that Black Lives Matter and we still be working to provide resources for photography businesses to help amplify black voices and stand up for racial injustice in the United States. Check our blog and social media for resources.
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As Seen: Rachel Brenke quoted in Forbes on wedding contracts

Due to the Covid-19 pandemic, small businesses have been greatly impacted. This especially includes wedding vendors such as florists, caterers, cake designers and photographers.  Forbes reached out to Rachel Brenke for legal advisement to vendors facing cancellations of weddings and the associated legal contracts.  This quote isn’t the full analysis or discussion but gives a...
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What is a force majeure provision in a photography contract?

Force Majeure clause is a provision in a contract that excuses a party from not performing its contractual obligations that becomes impossible or impracticable, due to an event or effect that the parties could not have anticipated or controlled. View our a la carte force majeure provision here.
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Reasons to NOT DIY your LLC set-up

Previously aired in TheLawTog® Facebook Group– come join us! https://www.facebook.com/groups/lawtog/ -What an LLC is -How you set up -Why paying Incfile/Legal zoom or just the state to do it isn’t enough! Resources: https://thelawtog.com/top-7-answers-to…/ https://thelawtog.com/5-reasons-photo-…/ https://thelawtog.com/product/diy-llc/ https://thelawtog.com/bizrevamp-reg/ Transcript: Rachel Brenke with TheLawTog. I wanted to do a real quick video on some of the top questions...
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The Ultimate Black Friday List for 2019 Photography Deals

What’s more exciting than pumpkin pie & mac n’ cheese?!  A good ol’ Black Friday sale that HELPS you in business!   This year we have 15% off EVERYTHING in the store! That’s everything in our store that will help you this new year such as: contracts, copyright infringement kit, education courses and so much...
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The Mean Green Viral Legal Machine

So, we’ve seen it go viral in the photography industry. The cute Christmas photographs with the mean green guy. Super cute photos? Sure. Super cute cease and desist received? Not so much. There is major upheaval in the photography community the last few weeks about legal issues surrounding these photographs, the legal rights and what...
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