By

Rachel Brenke

The Mean Green Viral Legal Machine

So, we’ve seen it go viral in the photography industry. The cute Christmas photographs with the mean green guy. Super cute photos? Sure. Super cute cease and desist received? Not so much. There is major upheaval in the photography community the last few weeks about legal issues surrounding these photographs, the legal rights and what...
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TheLawTog attorney prevails against AirBnB in copyright infringement negotiations

Recently, Rachel Brenke, head of TheLawTog® and owner at Connors and Brenke, took on corporate giant, Airbnb, and obtained a very favorable settlement in a large copyright infringement dispute on behalf of international photographer Jiayi Wang.  Not only is this a win for Wang, but this is a win against corporations who believe they can...
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How do I write a wedding photography contract?

Having written agreements with your clients creates legal protection for both parties, outlines expectations and provides customer service. You should never go into any photography session, especially a wedding, without some written documentation.  While we recommend use of an attorney and/or TheLawTog’s “already done for you” contract template forms, you are the owner of your...
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Official Goodbye Notice

8 years. 25k+ customers. 600+ educational blog posts. 45k group members. 2 CreativeLive presentations.  More appearances than I can count. And enough incredible photographer reviews to make my heart forever full. But the time has come to say goodbye … I can’t believe I’m about to do this. It’s been a long time coming. You...
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Important tools for your photography business

Do you ever feel like there is a secret sorority & no one is telling you what you need to be a successful photographer & business owner? No worries, we aren’t that secret & we are definitely not a sorority. We are a community that thrives off helping others. That’s why we put together this...
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New Photographers – You got a new camera, now what?!

First let me say congratulations. Owning your first camera & starting this journey is so exciting. Having a talent & a hobby can change someones life. And documenting life is absolutely fulfilling. I’m excited to take the journey with you.  Trust me, I’ll be here when you need to learn, when you have a question...
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Top photography issues you need to know

One of the best ways to prepare for the challenges you will face owning a photography business is to understand the top photography issues you need to know. Client issues will happen.  You’ve probably heard me say it a million times, but here it is again, you never have an issue until you have an...
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Top 4 tools your photography business needs

Strengthen & secure. Protect your biz + set expectations with clients using the Essentials Contract Bundle (click here)   Have you protected your images? Copyright registration is a very inexpensive yet super valuable protection for your images, blogs and other intellectual property.  Without registration, copyright protection is greatly lacking. (click here)   Be prepared. You need to prepare...
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How to add copyright information to your images in Lightroom

Lightroom is one of my biggest loves because of the ease of use. Truly so much is at your fingertips without having to recreate the wheel each time. I wanted to take you through a quick tutorial on how to add copyright data to your images and save the preset so that on import your...
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Top 10 products from TheLawTog for your photography business

Goodness there are so many things I need to know! – You. Yes, I know. That’s what we’re here for you. – TheLawTog Team But seriously y’all – we GET it! It’s so hard figuring what to do for legalities in business + the strategic and efficient way to invest your financial resources. Now, I...
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Top 6 tips for marketing your photography business

The goal of marketing your photography business is to attract more quality clients. So how can you do this? Better yet, how can you do this without spending money you don’t have and working more hours than there are in a day? We’ve got you covered. A crash course in marketing your photography business, √....
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Top 9 Pricing and Sales Tips For Your Photography Business 

As we roll toward the end of the year, it is likely you are thinking about your plans for next year – your pricing and sales strategies in particular. Maybe you are considering how to implement your business plan so that you reach your business goals. We wanted to make sure you had our top...
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Top 5 answers to the most common photography trademark questions

Trademarking is a great way to protect your branding…I mean come on.. you spent all this time, money and energy to create a killer brand.  So why are you leaving it unprotected? Because “trademarking” sounds scary? Foreign? Out of reach? I get it guys. But that is why I am here to help you. Often...
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Why you need a value proposition statement & how to create one

One of the most common questions seen across photography groups is “how do I get clients”? Most are looking for a quick and magical solution but the truth is, if there were a quick and magical solution, everyone would be doing it. When I get asked this question, I always say the simplest answer is...
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5 tips for calming upset clients (& preventing anger altogether)

— Article by Jenika McDavitt – Psychology for Photographers You open your inbox one day, brightly expecting to take care of business – and your stomach drops. Your pulse rises. There’s an email from a client – and they’re mad. Your face flushes, you feel defensive, what they’re saying isn’t really your fault – and you...
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It’s time to stop trying to force your life to fit into “The Perfect Business”

Consider yourself officially invited to forget those meticulous sales rooms, designed to Pinterest-perfection. To stop worrying if your newest sample has been spit-shined and dusted to Guggenheim specifications. Heck… you don’t even need to wear pants for this… It’s time to stop trying to force your life to fit into “The Perfect Business” and, instead,...
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5 tips to streamline your photography business

When we created Iris Works, our goal was to create efficiencies and eliminate anxiety. So we know a thing or two about ways to help you have a happier and more successful business. Here are five of our favorite ways to dial in today!   Simplify your booking process. Iris Works + Booking is the...
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Lead generation is NOT a dirty word

Lead generation is sometimes thought of as a dirty word. The two words are very formal, and formal isn’t necessarily the way to think about generating leads.  The same can be said for lead acquisition. That’s why in this article we are going to be discussing lead generation from a modern thought process. One that...
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5 Laws You Didn’t Know About – But Can’t Avoid (or else!)

“I didn’t know that law existed” Sorry, friend. That doesn’t really matter. Ignorance is not a defense. If you’re putting yourself out like a professional photographer- ACT LIKE IT! Click to watch the 5 laws you didn’t know about that could GREAT impact your photo biz negatively!   So, where am I supposed to know...
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3 ways NOT knowing Intellectual Property laws can bite your biz in the butt

It’s not IF it happens. It’s WHEN it happens. Yes. Intellectual property impacts your business daily. And others who don’t know (or don’t care) about IP laws can take away from the brand you’ve built and/or products you’ve created. I’m sure you’ve seen this in groups: Someone jacked my images and is using on their...
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5 Excuses That Can Ruin Your Photography Business

  Hey friends, Rachel Brenke from TheLawTog … and I just want to give you a quick little video about something that I have been seeing happening in a lot of Facebook groups and coming into my email inbox. It’s about the excuses that you may be making about why you’re not following through on certain...
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